Category: EMERGING STORIES
How Gen Z Women Entrepreneurs Are Reshaping Lifestyle Brands
Gen Z is often called the entrepreneurial generation, and women are leading the charge in lifestyle branding. These young founders are not only launching businesses but are redefining what it means to build a brand in 2025. Authenticity, inclusivity, and social responsibility are at the heart of their vision.
Digital Divas: The Rise of Virtual Female Influencers
Once considered futuristic gimmicks, virtual influencers are now a booming force in digital culture. And leading the trend are virtual women — lifelike, AI-driven personas who command millions of followers and global brand deals. In 2025, these “digital divas” are reshaping influencer marketing and redefining femininity in the digital age.